Ten Laws of Social Media – It Takes Time to Make a Difference

Ten Laws of Social Media

Leveraging the power of content and social media marketing can help elevate your audience and customer
base in a dramatic way.   Getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing
your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers,
your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target
audience’s online content and join discussions to learn what’s important to them. Only then can you create
content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing
strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts
to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your
content with their own audiences than 10,000 connections who disappear after connecting with you the first

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning
in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll
share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it
in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for
people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be
interested in your products, services and business. Connect with those people and work to build
relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your
content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop
listening. You must add value to the conversation. Focus less on conversions and more on creating amazing
content and developing relationships with online influencers. In time, those people will become a powerful
catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building
relationships is one of the most important parts of social media marketing success, so always acknowledge
every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to
consistently publish content and participate in conversations. Followers online can be fickle and they won’t
hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a
portion of the time you spend on social media should be focused on sharing and talking about content
published by others.

Plan on working long and hard but in the end, you will get in front of people, build relationships, get 
engagement and start getting conversions!

If you have need help, have any questions or comments,  give me a call,  post a comment below or find
me at 
any of the other places listed below.

AOVA is Here to Help You!

Danna Cruzan
The Wolf Woman Entrepreneur
Alpha One Virtual Assistant


Facebook Business 


Telephone: 760-662-8395

Email: danna@alphaoneinnovations.com

Source: Susan Gunelius - https://www.entrepreneur.com/article/218160



Posted in Social Media, Virtual Assistant.

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