Business Owners NEED to take time for themselves!

Invest in Yourself by Taking Care of Yourself . . .

YES, I know most of you find it hard to fit fitness in when you are working and growing your business
BUT it is very important to TAKE TIME FOR YOURSELF!!!

I have been trying to workout at home and I always find an excuse to NOT do it.  I am considering this
as Personal Development.  We train our minds and we NEED to train our BODY too!

Today . . . I took the first step and joined a gym!  I made an investment in myself and my goals for this
summer and signed up for a gym.   Living where I do, its 25 miles one way, but I figure if I am paying for it,
it will motivate me to go.

I am making a commitment, HERE & NOW to visiting gym 3 times per week MINIMUM!

DAY 1 ~

I did the 29 minute circuit which is cool, you do 2 times around the machines and get a full body workout!
THEN I did a Zumba class! It was so FUN and so high energy! Doing it with a group of people is MUCH
funner than doing it in your living room!


They have a pool, jacuzzis, a sauna, a steam room and cycle classes,
which is one of the reasons I chose this one, as I LOVE to swim!!!
They even have Water Zumba and other water exercise classes!


I will keep you posted on my fitness Journey!

 It’s ON!!!!

Leave a comment if you are on a fitness journey and how it is working out for you, share your tips….  AND
share this post with others 🙂
#justdoit #summeriscoming #ibelieveinme

2017 is HERE! How is YOUR New Year Going so Far?

We are 20 days into the new year, how is it going for you so far?

Did you make BIG goals, plans, have some great ideas in mind for this year?
If you do, all of these involve change, work and energy.

Do YOU have a specific FOCUS this year? New business? Growing your current business? Taking some training? Moving? Getting married? Send me a reply on what you want to happen. Sharing it helps to make it real and make you accountable.

One thing I can tell you, is that 2017 will be as GREAT as YOU make it!

510905303It ALL comes down to you and your MINDSET to make things happen or stop certain things from happening. How YOU handle things is up to YOU.

This year, you will be hearing from me more, this is my commitment to you!

One of my goals this year is to share high value blogs with you about many things. Tips, tools, resources and many other topics to help you grow and do things easier.

There will be a weekly blog to you similar to this, if you are feeling what I am saying, agree with it, don’t agree with it, have other thoughts, please do hit the reply button and let’s have some dialogue 🙂

Have you reflected on 2016? What did you learn from the last year? What worked and what didn’t? What went right and what went wrong? Making a list of these things might be helpful to keep you on the right track this year.


I learned a lot last year about what doesn’t work in marketing my business … (not so good) BUT I signed up for a great training towards the end of the year THAT taught me what works AND since implementing it, I have 3 new clients in the first two weeks of 2017! (very good)

I also learned that I have to disconnect from the computer and my business by working WAY too many hours on a daily basis last year! This caused me to experience burn out.

So this year, I am sticking to strict hours so I can have a healthy balance between my business and my personal life.

I LOVE learning and growing and make an effort to always work on my personal and business development and will continue to do so. It is so important to INVEST in yourself and your business.

I will leave you pondering what I have written, if you haven’t thought about this new year and what you are planning, please do and also try and take some time to reflect on last year.

See you next week!


2016 is on it’s way out . . .

What a Year 2016 Was!!!!
Let's walk down memory lane . . .

I think we can all agree when I say:   WHAT A YEAR!

What a year for our world, our politics, our businesses, and our own personal and professional growth. For as many obstacles as we all have collectively faced, we sure have all managed to get a lot of things done!

For my last blog post of 2016, I thought it would be fun to walk down memory lane and take a look back at how much has changed for me over the past year.

2016 was a year of great growth for me and my business!

Looking back over this past calendar year, it is both humbling and awe-inspiring to see just how far I have come as a person and as a business!

I accomplished so much this year!!!

I learned so much this year and developed myself, my skills and my business!

Here are a few of my accomplishments and places where I have grown personally and in my business:

*  Obtained my Digital Media Certification with Duke University
*  Completed The Virtual Assistant Academy
*  Learned WordPress and created a new streamlined website
*  Obtained several clients and have built great relationships
*  Met and built relationships with many Industry Experts
*  Mastered several new platforms to support my clients
*  Created 100's of branded graphic images for my clients and my business
*  Purchased software that benefits my business and clients
*  Created Policies and Procedures for my business
*  Continued my Personal Development which grows me
*  Learned new skills and continued growth on all my current skills
*  Found a GREAT Mentor to teach me
*  Helping others to grow by motivating them thru mindset
*  Shared FREE tips through my Youtube videos

I want to personally THANK all of YOU for being here with me through this journey and growth process and I look forward to continuing our relationship!

In 2017, you will be hearing a LOT more from me about what is going on with me, my business, how I can help you and inspiring things that I learn along the way!

This is my last email of 2016 and I want to with wish you HAPPY NEW YEAR and hope that you have the HAPPIEST NEW YEAR celebration you have ever had!

Hit reply and let me know how YOUR year was and what you are looking forward to in 2017!

All the Best,


How Much does a Virtual Assistant Cost?

What does a virtual assistant cost?

This is a question all of us Virtual Assistants see on social media often.  We really dislike this question because we believe a Virtual Assistant should not be seen as a cost, but as an investment in you and your business.

I have seen company’s looking for a virtual assistant and offering miniscule amounts that they want to pay and it is sad because of what a professional proactive virtual assistant can give any business.  I have also seen companies pay way too much for virtual assistants, but, the good news is, there is a happy middle point that can be reached between two parties that want to partner together with a common goal of maintaining and building your business.

As a Professional Proactive Virtual Assistant, of course, I have a strong opinion with regard to pricing of Virtual Assistants.  This is my opinion and it is based on the industry and on personal experience of what works and what most virtual assistants expect.  This is also based on United States virtual assistants only.  Foreign countries have very cheap rates, but you may find language and cultural issues when hiring someone that does not have English as their first language and you also have time zone issues. .

You may be wondering what a Proactive Virtual Assistant is?  A Proactive Virtual Assistant is invested in YOU and Your Company, grows with you as your success is their success, partners with YOU, is forward thinking, offers you additional support and goes the extra mile, provides you with suggestions and ideas and learns who YOU are and how you think.  Any virtual assistant can do your tasks but a Proactive VA will partner with you and help you grow your business.

Virtual Assistants range in price from $25 to $60 per hour, I have seen some virtual assistants charge less and some charge more.  I do believe everyone needs to stop making these decisions based on the hourly costs of a virtual assistant and instead figure out your budget and figure out what tasks you need done:

  1.  Compile a list of your tasks, ask your prospective virtual assistant how much do they think it will cost you each month/week on average to complete these tasks.
  1.  Give your prospective virtual assistant your monthly/weekly budget and a list of tasks and ask how much of that list they can get done each month/week for that amount of money.

This will allow you have some type of comparison. The problem with virtual assistants and their fees is often due to inexperience as a new business owner, sometimes they pick a number out of thin air, or they charge a price because everyone else they know is charging that.

Don’t make decisions based on hourly fees.  Use one of the two bullets above and make sure to do your due diligence, ask for references, read testimonials.  All experienced virtual assistants will have testimonials on their website.  Ask them questions about the tasks you need done, how long will it take them, ask about their experience doing these types of tasks and ask them if they have ever worked in your industry.

Some virtual assistants may charge a lower fee than others but, it may take them twice as long to do particular tasks, this is why many questions and a consultation is very necessary.

Lastly, there should also be a personality fit.  Your virtual assistant will be someone that you work very closely with so you should have things in common such as, but not limited to: personality, working style, energy, goals, enthusiasm, etc.

If you have any questions you would like answered or would like a FREE 30 minute consultation, please give me a call at 760-662-8395 and let’s chat!  Share this blog post with others that you think would enjoy it or that it may help.



AOVA is Here to Help You!

The Wolf Woman Entrepreneur Danna And Ambassador Wolf Named Journey

Danna Cruzan
The Wolf Woman Entrepreneur
Alpha One Virtual Assistant

Facebook Business

Telephone: 760-662-8395


#‎thewolfwomanentrepreneur #howmuchdoesavirtualassistantcost  #howmuchdoesavacost #whatdoesavirtualassistantcost #whatdoesavacost #‎womanceo #‎virtualassistant #ineedavirtualassistantnow #virtualassistantbenefits #proactivevirtualassistant #lifecoach #lifecoaches #businesscoach #businesscoaches #coachoverwhelm #overwhelm #alphaoneinnovations #alphaonevirtualassistant #proactivevirtualassistant #proactiveva #professionalvirtualassistant #professionalva



Why Business and Life Coaches Need Virtual Assistants

Are you a coach thinking of expanding your coaching business to make a greater impact on people who want a change in their lives?  Do you want to become an author, do speaking engagements to show that you are an expert in your business or do many other things you have been dreaming of?  I know you are probably thinking, “I can’t possibly do all that as well as run my current business.”  Well, here is a little secret


Isn’t it true that traditional methods of running a coaching business have changed with the rapidly growing and changing technology?   As your passion is to help people communicate better and empower them to make mindset changes that will improve their lives or grow their business, your focus is on them…  your clients.   A virtual assistant can help you manage your day-to-day operations so that you can focus on your clients.

Why do you need a virtual assistant for your coaching business?  If you relate to two or more of these statements listed below, then you know it’s time to seriously think about hiring a virtual assistant.

Your excitement to do your passion has decreased
You are missing quality life moments
You need to get back control of your time
Your online presence is uninspiring
You spend more time on administrative tasks than growing and running your business


Are you a life coach who is overwhelmed?  We are here to help.

                                Are you a life coach who is overwhelmed? We are here to help.

Creating a partnership with a virtual assistant can give you time to focus on your passion.  A virtual assistant can empower YOU so that you can encourage and empower others!   When you welcome a proactive professional virtual assistant to become a valued member of your team, you can hand over the following tasks to her:

Administrative Support Services
Social Media Management
Branded Image and Document Design
Website Management
Blog Management and Content Writing
Virtual and In Person Event Planning
Email and Calendar Management

Letting go of things you don’t need or want to do can change a lot of things for you.  Change equals growth. Your growth and time freedom will increase if you partner with a virtual assistant.  Let a virtual assistant help you grow and build the road to your destination.

If you have any questions you would like answered, please give me a call at 760-662-8395 and let’s chat!  Share this blog post with others that you think would enjoy it or that it may help.



AOVA is Here to Help You!

Danna Cruzan
The Wolf Woman Entrepreneur
Alpha One Virtual Assistant


Telephone: 760-662-8395


‪#‎thewolfwomanentrepreneur‬ ‪#‎womanceo‬ ‪#‎virtualassistant #ineedavirtualassistantnow
#virtualassistantbenefits #proactivevirtualassistant #lifecoach #lifecoaches #businesscoach
#businesscoaches #coachoverwhelm #overwhelm #alphaoneinnovations #alphaonevirtualassistant

I’m Convinced That Proactive Virtual Assistants Are The Future

I'm Convinced That Proactive Virtual Assistants Are The Future

Virtual Assistants are the Future.

Most Entrepreneurs and Small Businesses need help.

It is a known fact that you can’t create and run an empire alone.  You may think that full-time, physical staffing is your only option.  It’s not.  Many successful entrepreneurs and small businesses
have virtual assistants and some have had them for years!

If you think about it, many of your professional relationships today are virtual.

Today, most business transactions are conducted via e-mail and occasionally phone.  So, it really doesn’t matter where your assistant is located.  No one knows the difference.  All you need is a sharp, responsive proactive assistant who helps you and your clients get what they need when they need it.   With a virtual assistant you get a trusted business partner who frees you up to do what YOU do best.Do YOU think it’s time to consider hiring one for yourself?  You may have some reservations and wonder what a VA can do for you, if you truly need one and can you justify the expense?

What can proactive virtual assistants do for you?

Anything that does not require their physical presence.

  • Manage any projects you don’t want to handle
  • Answer and/or screen your e-mail and respond for you or as you
  • Confirm and schedule appointments
  • Book travel arrangements
  • Make calls on for you
  • Perform research
  • Complete expense reports and track reimbursements
  • Create invoices and payments
  • Create documents and branded images
  • Handle your social media and/or create profiles
  • Create and send letters, newsletters, blog posts
  • Customer Service
  • And many many other tasks

Why you need Proactive Virtual Assistants:

  • You know you could really “move the needle” if you could focus more on what you and only you can do.
  • You know you need help but can’t afford someone full-time. You don’t want the hassle of recruiting, hiring, and training a physical assistant.
  • You feel overwhelmed with your workload.
  • You need help digging out from the administrative pile.
  • You want to be more productive and less stressed.
  • You want—and need—more margin in your life.

What are the benefits of a virtual assistant you may ask?

  • Virtual assistants reduce your labor costs! Virtual assistants are independent contractors which means you don’t need to even think about payroll taxes, vacation pay, sick days, worker’s compensation and employee benefits such as health and dental insurance and there are no OSHA regulations to follow.
  • Virtual assistants work around your schedule to provide you service when you need it. Think of them as| your ‘on-call’ go to person.  No need to hire part time employees and hope you have enough work to keep them|busy for the hours they work. With a virtual assistant you only pay for time spent on YOUR project AND work can be done outside normal business hours.
  • There are no agency fees as with temporary employees.
  • You don’t need to spend any money on employee training.
  • You won’t pay any overtime and yet you’ll still keep your projects on schedule.
  • A virtual assistant may have skills that you don’t, desperately need but don’t have time to learn.
  • A virtual assistant cares about her business – it’s her livelihood – she wants you to call her and she wants you to tell others about her services. This results in superior service.

If you have any questions you would like answered about hiring or if you really need a virtual assistant, please give me a call at 760-662-8395 and let’s chat!  Share this blog post with others that you think would enjoy it or that it may help.



AOVA is Here to Help You!

Danna Cruzan
The Wolf Woman Entrepreneur
Alpha One Virtual Assistant


Facebook Business 


Telephone: 760-662-8395


‪#‎thewolfwomanentrepreneur‬ ‪#‎womanceo‬ ‪#‎virtualassistant #ineedavirtualassistantnow
#virtualassistantbenefits #proactivevirtualassistant

Ten Laws of Social Media – It Takes Time to Make a Difference

Ten Laws of Social Media

Leveraging the power of content and social media marketing can help elevate your audience and customer
base in a dramatic way.   Getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing
your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers,
your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target
audience’s online content and join discussions to learn what’s important to them. Only then can you create
content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing
strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts
to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your
content with their own audiences than 10,000 connections who disappear after connecting with you the first

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning
in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll
share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it
in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for
people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be
interested in your products, services and business. Connect with those people and work to build
relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your
content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop
listening. You must add value to the conversation. Focus less on conversions and more on creating amazing
content and developing relationships with online influencers. In time, those people will become a powerful
catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building
relationships is one of the most important parts of social media marketing success, so always acknowledge
every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to
consistently publish content and participate in conversations. Followers online can be fickle and they won’t
hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a
portion of the time you spend on social media should be focused on sharing and talking about content
published by others.

Plan on working long and hard but in the end, you will get in front of people, build relationships, get 
engagement and start getting conversions!

If you have need help, have any questions or comments,  give me a call,  post a comment below or find
me at 
any of the other places listed below.

AOVA is Here to Help You!

Danna Cruzan
The Wolf Woman Entrepreneur
Alpha One Virtual Assistant


Facebook Business 


Telephone: 760-662-8395


Source: Susan Gunelius -



Did you know?

Did You Know?


That there are words that can boost conversions and social shares? (here is 1, watch for the next 5 which will be posted soon)

Power word #1. NEW

“New” takes you on a journey of discovery.

Our brains are wired for “new.” Our attraction to novelties helps us innovate and seek new opportunities. If new things weren’t
so attractive to humans, we’d still be stuck in our caves. We wouldn’t meet here on the web.

How to use the power of “new” in your writing:

In emails promoting new products, use “new,” “announcing,” or “introducing” at the start of your subject line.

On lead pages for new products, use feature flashes highlighting the word “new”.

When upgrading an existing product, explain what’s new about it.

When tweeting a new blog post for the first time, use “new blog post” at the start of your tweet.

More words to follow in the next few days 🙂

These tips are helpful to anyone that is marketing online, entrepreneurs, coaches, virtual assistantssocial media managers…..

‪#‎didyouknow ‪#‎thewolfwomanentrepreneur ‪#‎alphaonevirtualassistant


10 Reasons I Love Being a Virtual Assistant!

10 Reasons I Love Being a Virtual Assistant

  1. The ability to work from anywhere!  I can work at home, in my office or on my deck.  I can work at Starbucks, I can work at the beach, at my friend’s house, by the pool, in my car while on vacation!  I can work at the dog park! Freedom is what it is all about!
  2. Satisfaction – knowing that I am helping people with the things I am expert at, so they can spend time growing their businesses.
  3. Flexibility – setting my own hours.  I am a night owl and I can work in the wee hours while everything is quiet!
  4. Variety of tasks – a Virtual Assistant is a diverse role and I love doing many different things that help my clients.
  5. Relationships – building professional relationships with different people from all over the world and many different industries.
  6. The social media aspect – working virtually means spending most of my time in the online world being social!
  7. Environmental Benefits – working virtually means using conserving paper and most of my time is electronic. This gives a very streamlined approach to modern business.
  8. Working with BIG and SMALL Businesses – helping both types of businesses give us variety and we have the excitement of helping a startup, solopreneur and the challenges of working with big corporations on projects as well.
  9. Assisting multiple clients – we LOVE challenges; it keeps us on our toes.
  10. No need to waste time commuting – walking from my bedroom to my home office lets me start working on my tasks immediately and working allows me more productivity time.

I worked in Corporate America for many years and I love being a Virtual Assistant!  It is very rewarding to help clients so that they can spend their important time working on their business.  I am no longer restricted by corporate rules and am now able to be a business partner to many and can let my expertise, creativity and ideas help many.




Did You Know That Your Logo Design Has Psychological Meanings?

It’s old news by now — design is absolutely essential in communicating messages and emotions in your marketing.

The psychological impact of color in particular is a popular topic and design consideration for most marketers (especially when it comes to conversion rates), but unless you are a designer by trade or an art lover, it’s unlikely that you’ve thought deeply into the effects of shape.

Like color, shapes have emotional connotations and can trigger different images and memories in people’s minds. For example, think about the shape of a heart or a star:


These shapes make you feel things; they elicit emotions.

Companies like yours can easily capitalize on these inherent effects to communicate your brand and values through your logos, but in order to do that, you first need to have a thorough understanding of the most common interpretations of different shapes.

“Picking  a shape for your logo is more than an aesthetic choice,” it explains. 

“You have to think about your audience, and what emotion and feelings you want to elicit when they see your logo.”

Here’s how it defines some of the most popular shapes/styles in logo design:

  • Symmetrical/Geometric: Organization and stability (i.e Audi, BBC)
  • Organic: Pleasure, comfort, interest, and spontaneity (i.e. Whole Foods,
    Fresh Market)
  • Abstract: Literal interpretations of ideas or directions (i.e. Apple, WWF)
  • Circles: Community, friendship, love, relationships, unity, perfection, attention, protection (i.e Target, Starbucks, HubSpot)
  • Curves: Femininity, motion, happiness, rhythm, pleasure (i.e. Coca-Cola, Intel)
  • Spirals: Creativity, growth, evolution (i.e. Hilton, Sun Microsystems)
  • Rectangles: Familiarity, trust, order, peace, uniformity (i.e. Microsoft, American
  • Triangles: Power, science, religion, law, masculinity, strength, purpose, energy, precision. (i.e. Chevron, Delta)
  • Vertical Lines: Masculinity, strength, aggression, courage, power
  • Horizontal Lines: Community, tranquility, calmness (i.e. IBM, AT&T)

Key Takeaways:

  • 50% of the world’s most admired companies have rectangular logos
  • 22% have squares
  • 20% have circles